Most Recommended Brands According to Women in 2015 USA Today

Most Recommended Brands According to Women in 2015 USA Today

May 13, 2015

Women’s Choice Award® Recognizes Most Recommended Brands According to Women in 2015 USA Today

Hollywood, FL – May 11, 2015– Women across America have spoken and identified the brands and services they can trust and use most often as America’s Most Recommended. As a leading advocate for female consumers, the Women’s Choice Award® will recognize 27 outstanding brands and services, in a May announcement of USA Today, for their commitment to empowering women to make the best choices for themselves and their families.

For consumers, the Women’s Choice Award seal allows women to choose with confidence, knowing that other women across America have tried and experienced that brand or service and would highly recommended it to their family and friends.

According to the 2015 Marketing to Women Conference, research shows that women are more likely to purchase a product if they have a recommendation from their family, friends or peers. Furthermore, in a 2014 benchmark survey by Women’s Certified Inc. titled “How Women Choose Media,” women identified a recommendation as the second leading reason for why they chose a brand.

“When a woman is willing to stake her reputation on a recommendation, it means that brands have earned her loyalty. Those are the brands we are delighted to recognize for meeting the needs and preferences of their customer,” said Delia Passi, CEO and Founder of the Women’s Choice Award.

The brands below have partnered with the Women’s Choice Award in support of its mission to empower women through awareness, education and philanthropic efforts. For a full list of awarded brands visit

  • Allied Van Lines
  • American Kennel Club Gold
  • American Home Shield
  • AT&T
  • Crystal Cruises
  • FTD
  • GAF
  • Kenmore
  • Kids and Pets
  • Lenox
  • Merry Maids
  • Niagara
  • Overhead Door
  • PureCare
  • Red Heart Yarn
  • Restonic
  • Reverie
  • Seagram’s Escapes
  • Sealy
  • Serta
  • ServPro
  • Speed Queen
  • Terminix
  • The Club
  • TRP – The Relief Products
  • Uniters Leather Master
  • Vivint

As the chief decision makers for the home, women represent an economic powerhouse, making over 85% of the consumer purchases (in the U.S.) and influencing over 95% of total goods and services (Competitive Edge Magazine and EPM’s Marketing to Women).

“The Women’s Choice Award sets the standard for helping women make smart purchasing decisions for herself and her family. Together with our awarded brands, we are putting the collective power of women’s recommendations to work, to empower women and all customers,” added Passi.


The Women’s Choice Award sets the standard for helping women make smarter choices by collectively identifying the brands, products, and services most recommended and trusted by women – those that deliver a customer experience worthy of their recommendation. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania on what drives the consumer experience for women versus men. As the leading advocate for female consumers, WomenCertified Inc., home of the Women’s Choice Award, created the first national award based on the ratings and preferences of women to provide them with a collective voice. Women can make their preferences heard and be part of the mission toward a million voices strong by visiting the Women’s Choice Awards official website and joining the network.


Media Contact:

Madelyn Martinez


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